Basquiat x Reebok Trainers

Basquiat x Reebok
Print on trainers
Limited Edition
Size 8
With original box
 
Reebok x Basquiat Campaign 2009
 
With his passing in 1989 it felt very dangerous as a corporation to reuse his artwork for commercial purposes without his living consent. Reebok approached this project humbly, constantly checking to make sure that the product was of his aesthetic. In an effort to give back to his legacy they decided that educating the consumer about his work would be the only respectful approach. The idea was that each shoe would directly represent one painting, and each launch would represent an era or style of his work. One shoe, one painting. With this Reebok could ensure that the artwork was represented as pure as possible, expose a deeper understanding of his art, and consumers could afford to buy their favorite Basquiat painting.